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When did BD stop using Chouinard logo?

Original Post
Trouble T · · Philadelphia, PA · Joined Jul 2021 · Points: 0

Does anyone know the last year the actual "C" in a diamond logo was stamped on gear? From what I could find it was at least 1994, but I couldn't find anything definitive. 

Graham Johnson · · Unknown Hometown · Joined Apr 2006 · Points: 0

It was later than that. My guess was early 2000’s. 

Kevin Mokracek · · Burbank · Joined Apr 2012 · Points: 363

They went From Chouinard Equipment to Black Diamond Equipment right around 1990 after the lawsuits.   Don’t know exactly when the logo changed but probably very soon after.  

Marc801 C · · Sandy, Utah · Joined Feb 2014 · Points: 65
Kai Larson · · Sandy, UT · Joined Jan 2006 · Points: 441

Here is their 1991 winter catalog.

The gear in the catalog is branded Black Diamond, not Chouinard.

I'm sure their agreement with Chouinard allowed them to sell old stock with the diamond C logo until it was exhausted, so you could have bought the old logo stuff quite some time afterwards.  

http://larsonweb.com/catalogs/1991WinterBD/BD1991.htm

Here's the 1990 catalog, which was after the buy-out.  Note that the gear all still has the old Chouinard logo.

http://larsonweb.com/catalogs/BD1990/BD1990.htm

Trouble T · · Philadelphia, PA · Joined Jul 2021 · Points: 0
Kai Larson wrote:

Here is their 1991 winter catalog.

The gear in the catalog is branded Black Diamond, not Chouinard.

I'm sure their agreement with Chouinard allowed them to sell old stock with the diamond C logo until it was exhausted, so you could have bought the old logo stuff quite some time afterwards.  

http://larsonweb.com/catalogs/1991WinterBD/BD1991.htm

Thanks for posting the catalog. I think you are right about the continued sale of old stock. Seems new logo came about around 2000 like Graham said above.

Gunkiemike · · Unknown Hometown · Joined Jul 2009 · Points: 3,687

To be clear, for many years the Black Diamond logo included the diamond C. On the left and right side appeared "BD" and "USA" respectively.

Guideline #1: Don't be a jerk.

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