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Adidas Five Ten - Corporate Blundering

Original Post
Hamburglar Naymark · · Denver · Joined Oct 2012 · Points: 15

I would say that Adidas is finally killing the climbing shoe lineup but I honestly think it's corporate idiocy that is stifling their capability to integrate with the climbing community. They've officially dropped their support from the old Five Ten Pro deals days and if you want a Five Ten shoe, regardless if you're an athlete, outdoor affiliate or other, you're going to pay full price for one of three useful shoes they now offer. I just got off the phone with them and their response was, "We have been alerted to this issue but at this time we are not planning to change any policies."

Welp - I'm officially saying so long to the Five Ten brand...all good things must end I guess. 

I'm hoping to generate some useful responses here so I can link this forum page to the representative I'm working with (which, pretty low expectations at this point) but lets give it a go,

Thanks

Cole

Rocrates · · The Forum · Joined Apr 2020 · Points: 15

Long Ranger · · Boulder, CO · Joined Jan 2014 · Points: 669

Some brands are just hard to get pro deals for. Patagonia, La Sportiva. If 5.10 is just now Addidas, maybe all you gotta do is apply for an Adiddas pro deal, now. (I've never tried to do either)

NickMartel · · Tucson, Arizona · Joined Aug 2011 · Points: 1,332

It’s sad as 5.10 was a core brand in climbing. Like Adidas was in soccer. Things change. 

Still wish I could get a new pair of Spires for long days on slabs. 

Dan Dan · · Canada · Joined Aug 2019 · Points: 0

How much discount did pro deals get you? I don't know if this is the case for the US, but I think the pro deals are pretty redundant given that Adidas runs site-wide coupon codes (that are often stackable).

Hamburglar Naymark · · Denver · Joined Oct 2012 · Points: 15
Dan Dan wrote:

How much discount did pro deals get you? I don't know if this is the case for the US, but I think the pro deals are pretty redundant given that Adidas runs site-wide coupon codes (that are often stackable).

Hey Dan, it was about 45%

Ethan Ayer · · Los Angeles, CA · Joined Mar 2018 · Points: 0

I just checked AAC member perks.  No more 5.10 deals.  Looks like I'm an Unparallel Shoes customer now.

Welcome To The Zoo · · UMass · Joined Sep 2017 · Points: 1,805

Definitely sad the AAC 5.10 discount is done :(

Also the 5.10 site is now gone and now it's all on the Adidas site which sucks imo. I can only find like 5 shoes and one color of guide tennie

Guideline #1: Don't be a jerk.

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