edit to add:
In 2017 REI launched "Force of Nature: Putting Women Front & Center Outdoors at REI"
All I wanted was a pair of mountaineering socks...
Backstory (skip at will):
I will be trying out ice climbing for the first time this winter, if it comes in here and my ice loving best friend can make the trip.
To that end, I need to be in serious layers. He is advising me on what to buy, and it is very specific. A very kind MPer has made it his mission to track down mountaineering boots for me, shaking down his friends in New York. Those boots will arrive the end of October.
To make sure they fit properly, I need to have the socks I will be wearing.
Off work early, I go sock shopping. I know exactly what to buy, thanks to my mountaineering friend.
The Problem:
I go to my great local outdoors store first, to give them the business.
Yay! There they are. Smartwool extra thick mountaineering crew socks. Great!
Wait. Not great.
"Unisex". Sigh. In M, L, and XL. Based on men's sizes, unisex clearly extra numbers on a chart, letting women know which size to order. Okay, I'm good with that.
However. It means Sasquatch is set. Many women (and yes, smaller dudes and young people) are....not. Yes, I can special order. With shipping charges. Why bother? They will be passing this on to the managers, they said. The salesperson is not happy about it either.
Out to REI:
Ditto. Really?
A nice salesperson comes over, checks in back. Nope. That's what they carry.
"Would I like to special order?" No. If I'm ordering, I'll order direct.
"I'm sure there are some small sizes in the ski socks." Not what I'm after, but what the hey.
Over we go. "Well, aren't all these colors and stripes nice", yeah, I'm sarcastic now and then. The salesperson is smiling in agreement with the sarcasm. We agree I should stick with the plan of unfrozen feet versus fashionable when the frostbite is treated at the ER.
I ask, "isn't this the 'year of the woman', something like that?" "Force of Nature thing?"
Salesperson and I are smiling at each other. They will pass on the difficulty. Clearly it is not the first time this irony has been thrust on them.
As I exit, "please also let them know I am not. Buying. A Single. Thing. Today. Thanks so much!"
To REI:
What's the rest of the story? I'm truly curious why this is still happening. Every size offered but the one many women would wear. I freely grant there may not be many sales of this size, but now? Zero possibility. Why should I come to the store if zero is the offering?
I attended one of the Force of Nature talks. It sure sounded like REI was going to be trying to work with suppliers to not make it difficult for women to gear up. This gear exists now. What's the deal?
Thanks!
Best, OLH
The Socks
The socks were ordered online last night. The extra cost for being born me? Only $5.95. Nothing at all.
Until you multiply it over a 60 year lifetime.