We called it Granmpa Simson, well you'll know when you see it. I looked at a few things on the steep NE face and it looked like too much cleaning, even for me. I remember there were a few new route possibilities on the lower angled east face that looked easier but on better rock. 3 routes.
Continue along the road past "The Dude Ranch", the formation is the on the right. Park on the right 30' from the crag, just before the road turns 4x4 and heads up hill to the end of the road and parking for "The Cliffs Of Insanity".