The prehab (prevention) for RC injuries is the same as the rehab protocol. You just continue to do it when you're well on a regular basis.
www.ukclimbing.com/articles/page.php?id=119 ^^^I personally don't like the scaption exercises she shows; while a normal part of a RC strengthening program, they always hurt me. Other than that, pretty standard stuff. I prefer to do lower trapezius work, like I's, Y's, and T's:
billhartman.net/blog/developing-the-lower-trapezius/