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Archaeopteryx
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Original Post
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Arc’teryx, or rather the brand formerly known as Arc’teryx, has undertaken a major rebranding effort in order to unburden the tongues of outdoor enthusiasts around the world. The Company is switching from the condensed word, Arc’teryx to it’s easier to spell and pronounce root - Archaeopteryx. |
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Gotta love April 1. |
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When I heard they hired April Furst, I knew big changes were coming. |
