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Bastille Crack Commercial

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BoulderCharles · · Unknown Hometown · Joined Sep 2011 · Points: 95

Pretty cool to see the Bastille Crack in a commercial, even if things are a little wonky.

youtube.com/watch?v=u4vhsoo…

Scott McMahon · · Boulder, CO · Joined Feb 2006 · Points: 1,425

I saw that commercial yesterday. pretty decent filming.

Erik Hopkins · · Unknown Hometown · Joined Sep 2011 · Points: 0

0:13 hey thats not the bastille.....they faked some of the shots over on calypso.

Mark Roth · · Boulder · Joined Jan 2008 · Points: 14,062
Altered Ego · · Unknown Hometown · Joined Jul 2008 · Points: 0

Pretty lame to see an oil and gas company trying brand themselves as outdoor adventure enthusiasts. They wouldn't hesitate to frack right through the Bastille if it had some natural gas they could export. This company does not give a shit about anything but making money and they make money by destroying the environment. Climbers should be distugusted with this weak attempt at identifying themselves as us.

Craig Childre · · Lubbock, TX · Joined Aug 2006 · Points: 4,860

I like that commercial. I think it's great when anyone gets paid to climb. Oil and gas have a reputation they are looking to adjust, and this is a step in the right direction. I have zero respect for anyone cursing the gas companies as devils, who continues to own and operate an automobile of any type. Know that crude oil is used to isolate the polymers that form nylon, the stuff they make ropes and harnesses from.

The Blueprint Part Dank · · FEMA Region VIII · Joined Jun 2013 · Points: 460
Erik Hopkins wrote:0:13 hey thats not the bastille.....they faked some of the shots over on calypso.
I noticed that too
Erika Bannon · · Boulder, CO · Joined Jun 2011 · Points: 30

I hate that commercial; it comes off as the ‘strong man’ leading everything for the little women. It just buys into stereotypes of the gender dynamics in climbing in a big way. Bleak so bad...

Scott McMahon · · Boulder, CO · Joined Feb 2006 · Points: 1,425
ErikaB wrote:I hate that commercial; it comes off as the ‘strong man’ leading everything for the little women. It just buys into stereotypes of the gender dynamics in climbing in a big way. Bleak so bad...
haha christ almighty...no racism or sexism. It's just a commercial. I dig that is your opinion, but jesus.

Funny when I look at it...I see a supporting woman who the man has to look down to get that mental support to push through the crux. How do you know she isn't teaching him to lead? She's smiling while he is spooked, but overall looks like a normal climbing team to me.

But of course I'm not reading into things looking for stereotypes.
evan h · · Longmont, CO · Joined Oct 2012 · Points: 360

What I think is lame is when people who rely on oil and gas (like every human in the developed world) so easily point the finger on the supposed evils of a business they do not understand. Contrary to what you believe, these companies are filled with people who enjoy the outdoors, treasure the environment, and have a realistic appreciation of how the world works. I am one of those people. So next time you pump gas to head to the crag, uncoil your rope, flip on your light switches, or even ride your bike, think twice about your opinions of companies that provide the service you require.

Bill Kirby · · Keene New York · Joined Jul 2012 · Points: 480

That commerical is awesome! Who cares if 7500 gallons of oil got into the Poudre a month ago. Noble Energy is extreme!

Bill Kirby · · Keene New York · Joined Jul 2012 · Points: 480
evan h wrote: I am one of those people
Thank you Captain Obvious.
notsoepic · · Unknown Hometown · Joined Aug 2014 · Points: 0

Misogyny and environmental crimes aside, the real issue at hand is how/why they made such a polished, overly trafficked choss pile that is the Bastille Crack look so pristine. Surely there must have been a lineup at least 4-5 parties long when they shot that, with exhaust from trucks blowing on the climbers as they drove the road below. They should have shot it at a quality crag.....if they wanted to stick in Colorado maybe up the Poudre. Or some of the great climbing areas in the Reno/Tahoe area would have been much better.

Scott McMahon · · Boulder, CO · Joined Feb 2006 · Points: 1,425
notsoepic wrote:Misogyny and environmental crimes aside, the real issue at hand is how/why they made such a polished, overly trafficked choss pile that is the Bastille Crack look so pristine. Surely there must have been a lineup at least 4-5 parties long when they shot that, with exhaust from trucks blowing on the climbers as they drove the road below. They should have shot it at a quality crag.....if they wanted to stick in Colorado maybe up the Poudre. Or some of the great climbing areas in the Reno/Tahoe area would have been much better.
haha it did look pretty sweet. Power of the go-pro edit.
Tyler Kent · · Spokane, WA · Joined Aug 2014 · Points: 0
notsoepic wrote:Misogyny and environmental crimes aside, the real issue at hand is how/why they made such a polished, overly trafficked choss pile that is the Bastille Crack look so pristine. Surely there must have been a lineup at least 4-5 parties long when they shot that, with exhaust from trucks blowing on the climbers as they drove the road below. They should have shot it at a quality crag.....if they wanted to stick in Colorado maybe up the Poudre. Or some of the great climbing areas in the Reno/Tahoe area would have been much better.
Right?! I don't get why anyone would want to climb that deathtrap. In fact I would just stear clear of anything outdoor Colorado. In case you do find yourself in that terrible state, I would just stay safe and climb indoors. I hear there is some good climbing in Texas, I would try that.
George Bell · · Boulder, CO · Joined Jan 2001 · Points: 5,050

They should not be pushing Bastille Crack in the commercial now that Bastille Cannabis is legal!

runout · · Unknown Hometown · Joined Jun 2013 · Points: 30

The acting was a bit dramatic. (*Man*: I'm not sure about this. *Woman*: I believe in you, you can do it!)

And definitely flavors of gender stereotype.

Steve Jones · · Fayetteville WV, · Joined Jun 2011 · Points: 105
Bill Kirby wrote: That commerical is awesome! Who cares if 7500 gallons of oil got into the Poudre a month ago. Noble Energy is extreme!
Like the commercial says "It's about trust".
highaltitudeflatulentexpulsion · · Colorado · Joined Oct 2012 · Points: 35

They had to edit out the high resolution clucking that occurred higher up.

youtube.com/watch?v=utm2zbi…

20 kN · · Unknown Hometown · Joined Feb 2009 · Points: 1,346
Craig Childre wrote:I like that commercial. I think it's great when anyone gets paid to climb. Oil and gas have a reputation they are looking to adjust, and this is a step in the right direction. I have zero respect for anyone cursing the gas companies as devils, who continues to own and operate an automobile of any type. Know that crude oil is used to isolate the polymers that form nylon, the stuff they make ropes and harnesses from.
I think you are missing the point. Not too many people have problems with limited environmental impact if it allows us to obtain fuel to meet our energy needs. The problem is the ridiculous, zealous, for-profit "I dont give a fuck about anything" attitude of the oil industry.

Another way to look at it: climbing adversely impacts the environment, yet not many people have a problem with limited impact if it allows us to climb. But everyone would have a problem with a state where we grid bolt, chip and hammer routes, crosscut trails all over the place, piss and shit all over belay stations, and dump trash in mass quantities all over the base of the routes, then train countless gumbies up routes via guiding services for massive profit margins without using any of that profit to repair the damage caused in the process.

See? Big difference. What I think is the funniest is they felt the need to tell the community how legit and caring they are. People who are truly caring dont need to brag about it. Only asshats feel the need to remind you how cool they are. As you said, they have a reputation to work on. I wonder why that is.... Their propaganda is a weak, lame-ass attempt at persuading the public. Less talk, more walk.
Ray Pinpillage · · West Egg · Joined Jul 2010 · Points: 180
ErikaB wrote:I hate that commercial; it comes off as the ‘strong man’ leading everything for the little women. It just buys into stereotypes of the gender dynamics in climbing in a big way. Bleak so bad...
I hate that commercial even more; bro-fisting at the finish without so much as a flat brimmed hat. I bet they don't even roll coal in their lifted F250. Bro-fakers so bad...
Guideline #1: Don't be a jerk.

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