Patagonia Warranty

Well, now I am a ridiculous, self centered, dense, parasitic "user" who sucks. Oh, and I almost forgot the jab about how I treat climbing areas as well....
Granted, the coffee stain was a bit over the top, I am far too lazy to return something for cosmetic reasons.
I am very interested in how wound up people are getting about this though, climbers (myself included) are incredibly polarized when it comes to their gear.
However, it all kind of boils down to this in regards to warranties:
Having a good warranty will factor into my buying decisions, with the intent to use said warranty if I need to. What happens to the P&L's for that company is up to them.